
There is no sport, no life, more intense than rodeo. Where a simple nod of your head is all it takes to unleash raging fury. Where everything you've worked for comes down to a matter of seconds. Each one its own heart-pounding eternity.
Congratulations to the new world champions, crowned at the tenth and final performance of the 2009 Wrangler National Finals Rodeo, held 12/3 - 12/12 in Las Vegas, NV. Wrangler's Trevor Brazile won his 7th world all-around title and added another world tie-down roping world title to his accomplishments as well. Lee Graves won the 2009 steer wrestling title, while Bobby Mote clinched the 2009 bareback riding title. Learn more about all of the winners and relive the action of the event in our Go-Round recaps. See behind the scenes video and photographs and talk about your reaction at the Wrangler Western Facebook page.
Congratulations to Wrangler's Kody Lostroh, crowned world champion at the 2009 PBR Built Ford Tough World Finals, October 30 - November 8, 2009. The decision came down to the championship round, with Kody Lostroh and second place contender JB Mauney going head-to-head. Kody came out ahead by just 594 points. See photos and relive the action in our Round Recaps.
Find out how two tough competitors from the Wrangler family fared in the 2009 Toughest Cowboy competition, which followed 12 all-round roughstock cowboys as they competed to win the deed to a spectacular ranch in the Rocky Mountains of Wyoming. Get the scoop.
Wrangler is a proud sponsor of dozens of rodeo and Western related associations and events. See highlighted associations and events below. View all Wrangler sponsored associations/events.
The Professional Rodeo Cowboys Association is the official sanctioning body of pro rodeo competition. Wrangler supports PRCA sanctioned events year round and is proud to be the title sponsor of the Wrangler National Finals Rodeo, held every December in Las Vegas.
The PBR a professional competition circuit especially for bull riders. The PBR Finals is held every October in Las Vegas and is famous for breath-taking action. Wrangler is a national sponsor of the PBR and the world's best bull riders.
As the leader in Western lifestyle apparel since 1947, the Wrangler brand is using our strength to honor breast cancer survivors and the brave women and men who continue to battle the disease.
Toughest Cowboy follows twelve all-round roughstock cowboys as they compete to win the deed to a spectacular ranch in the Rocky Mountains of Wyoming. Each week riders compete in the three roughstock disciplines - bareback riding, saddle bronc riding and bull riding - with the lowest point totals forced to go head-to-head on a bull in the Knock Out Round that will eliminate one of the cowboys each week. Toughest Cowboy airs on Spike TV January 29 - March 19, 2009, 11pm ET/PT.
The greatest in rodeo do not do it for buckles or accolades. They do it for the challenge. For the test of their courage. The greatest in rodeo are simply men and women, trying to do their best at what they love most. We tip our hats to these fine individuals.